Stephanie Sjoberg

Prada bag, Johnny Was embroidered jeans, Gianni Bini shoes

I had a very interesting week! I went to a fun event that some bloggers were speaking at, and I got to see some people who are so motivated to succeed, happy, and relentless in their pursuit of growing their businesses!
I had some takeaways from the experience. I realized that I do not have a specific audience in mind for my blog. I blog for me. It is something I do that keeps me on a path of intentional living. However, shouldn’t I have an audience as well? Who would she be if I were to describe her? I worked for a company one time, which decided to pinpoint their typical customer. For that company…their customer ended up being someone similar to Eva Longoria, but she had 1.5 kids and an SUV. If I had to do a mental sketch of my audience, who would that be?

1. She’d be my friend.
This is complicated because my friends age in range from 20 to 65. They do not look like me, or do anything that I do. What we have in common is perspective and relative
sanity.

2. She’d love animals.
People who do not love animals are typically self centered and they suck as people in general. So my followers must love animals.

3. She would have a measure of depth.
I find myself shying away from my totally ignorant friends because they have no meaningful perspective on, well…anything. It sounds mean but some people are just
not functioning at more than average capacity for comprehension and because of that they think I’m crazy and I think they are a waste of my time. If someone says things like,
“Oh, I do not discuss politics,” or “There are many different pathways to God”… then I have learned to shut up and run. Both of these statements are usually code for…”I am an idiot who doesn’t want to exert energy with intellectual thought process.”

4. She would enjoy fashion yet isn’t mesmerized by it.
While she enjoys the occasional handbag or accessory, she doesn’t charge her credit cards up to the max to get the newest acquisitions.
My girlfriend have common sense about these things. Balance and good decisions are everything. Nobody wants to end up homeless with Chanel bags in the trunk of their car. This reminds me of a day a few years back. I was parking and stepping into the bank, and the girl in front of me had on $200 jeans, but the hood of her car was tied down with a
rope that went around the front bumper. Priorities?

5. She does or does not have kids.
It doesn’t matter, because she is still her own person with or without. She maximizes her personal time and has dreams.

6. She loves makeup and anything beauty products even if she’s too scared to use them!
Again, everyone is not the same.

7. She is busy.
We can literally not speak for 6 months, but then when we do, it’s like only a day had passed since we last saw each other. She is busy and knows that I am as well and that’s
ok because she is well adjusted and doesn’t take it personal.

8. She could stand to lose an average of 10 pounds.
She is not perfect but it’s ok…we stand together in our imperfection.

9. She cooks.
And actually, if she doesn’t ever cook, I let her know that she’s an idiot.

So as you can see, I do not come out with a shiny Eva Longoria audience as my previous employer did. My person is the everyday, higher than common, driven, sensible, fun person. She is a mixed bag but a degree of substance is the theme. A lot of my friends are guys, actually. We discuss politics, religion, #Qanon, the Deep State, finances, their women, guns, health, food and the future. They do follow politics because, well… our futures depend on what is going on. All of those fun things that most women do not care to discuss. Those are the things I love.

As far as this blog goes, I am not here to appeal to the universe. I think I am here to prove to myself that i will stick with something that encircles everything that I am and if people like it then that’s great. I get bored easily so in the past I have a tendency to move on to the next project. This blog is something that I continue despite myself. I am not only posting outfits that I get a commission on your click and I am not copying anyone else’s style. The only thing that I am selling is eyelashes but you pretty much have to click on the Bosscat Beauty link to get exposed to those.

I learned a lot more by listening to people speak at the Glam Guide Event, but I do think the point that was brought up about Who Are You Speaking To was quite valid and a point to continue to consider.

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