#SUMMERVIBES

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Prada Bag, Gucci glasses, Tiffany & Co bracelet, Mac Lipcolor, Jasper necklace, Johnny Was silk top

I had a very interesting week! I went to a fun event that some bloggers were speaking at, and I got to see some people who are so motivated to succeed, happy, and relentless in their pursuit of growing their businesses!
I had some takeaways from the experience. I realized that I do not have a specific audience in mind for my blog. I blog for me. It is something I do that keeps me on a path of intentional living. However, shouldn’t I have an audience as well? Who would she be if I were to describe her? I worked for a company one time, which decided to pinpoint their typical customer. For that company…their customer ended up being someone similar to Eva Longoria, but she had 1.5 kids and an SUV. If I had to do a mental sketch of my audience, who would that be?

1. She’d be my friend.
This is complicated because my friends age in range from 20 to 65. They do not look like me, or do anything that I do. What we have in common is perspective and relative
sanity.

2. She’d love animals.
People who do not love animals are typically self centered and they suck as people in general. So my followers must love animals.

3. She would have a measure of depth.
I find myself shying away from my totally ignorant friends because they have no meaningful perspective on, well…anything. It sounds mean but some people are just
not functioning at more than average capacity for comprehension and because of that they think I’m crazy and I think they are a waste of my time. If someone says things like,
“Oh, I do not discuss politics,” or “There are many different pathways to God”… then I have learned to shut up and run. Both of these statements are usually code for…”I am an idiot who doesn’t want to exert energy with intellectual thought process.”

4. She would enjoy fashion yet isn’t mesmerized by it.
While she enjoys the occasional handbag or accessory, she doesn’t charge her credit cards up to the max to get the newest acquisitions.
My girlfriend have common sense about these things. Balance and good decisions are everything. Nobody wants to end up homeless with Chanel bags in the trunk of their car. This reminds me of a day a few years back. I was parking and stepping into the bank, and the girl in front of me had on $200 jeans, but the hood of her car was tied down with a
rope that went around the front bumper. Priorities?

5. She does or does not have kids.
It doesn’t matter, because she is still her own person with or without. She maximizes her personal time and has dreams.

6. She loves makeup and anything beauty products even if she’s too scared to use them!
Again, everyone is not the same.

7. She is busy.
We can literally not speak for 6 months, but then when we do, it’s like only a day had passed since we last saw each other. She is busy and knows that I am as well and that’s
ok because she is well adjusted and doesn’t take it personal.

8. She could stand to lose an average of 10 pounds.
She is not perfect but it’s ok…we stand together in our imperfection.

9. She cooks.
And actually, if she doesn’t ever cook, I let her know that she’s an idiot.

So as you can see, I do not come out with a shiny Eva Longoria audience as my previous employer did. My person is the everyday, higher than common, driven, sensible, fun person. She is a mixed bag but a degree of substance is the theme. A lot of my friends are guys, actually. We discuss politics, religion, #Qanon, the Deep State, finances, their women, guns, health, food and the future. They do follow politics because, well… our futures depend on what is going on. All of those fun things that most women do not care to discuss. Those are the things I love.

As far as this blog goes, I am not here to appeal to the universe. I think I am here to prove to myself that i will stick with something that encircles everything that I am and if people like it then that’s great. I get bored easily so in the past I have a tendency to move on to the next project. This blog is something that I continue despite myself. I am not only posting outfits that I get a commission on your click and I am not copying anyone else’s style. The only thing that I am selling is eyelashes but you pretty much have to click on the Bosscat Beauty link to get exposed to those.

I learned a lot more by listening to people speak at the Glam Guide Event, but I do think the point that was brought up about Who Are You Speaking To was quite valid and a point to continue to consider.

YOU MAY HAVE MISSED….

Stephanie Sjoberg, Bosscat Beauty, lashes

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#WONDERWOMAN

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Once I saw Linda Carter as Wonder Woman on TV a zillion years ago, I had told myself that even if I could not ever become Wonder Woman, I could at least have cool red boots. My life goals are all being met, slowly but surely!

I love my red Prada bag, but have never worn much red before. However, here lately I am trying to incorporate more red accessories for a fun pop of color.

After I saw these boots and fell in love, I Googled red booties on the net, and found a lot of different styles for a myriad of prices. Check out these Gucci boots! Gucci boots, red booties, Gucci booties, fashion blog
Amazing! However, the price is not in my realm of acceptability right now, so I settled for my Forever 21 find that is similar to the Steve Madden version or even Sam Edelman has a similar offering.
The bell sleeved black top is from Francescas and I had come it across it accidentally as I was stocking up on candles. The studded denim s from the now defunk Cache brand ! When I worked for them, I spent so much money on clothing, and I still have a random find here or there. The jeans are great, but I’ve had to stop myself from wearing them to the airport due to all the metal!
I met a new fashion blogger recently, and she made the comment that she wanted to be “different” than everyone else. The thing is, if every post a blogger does, only involves brands that they get paid commissions from, it becomes too inauthentic. This is why everyone appears to look the same.
For me, I get bored relatively easily. My challenge is sticking with something because I have so many interests. My blog helps me to work on things I enjoy and hone my follow through skills. It gives me an outlet for things I am interested in.
My posts might not be perfect, but that’s me. Perfectly imperfect! With fabulous boots.

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PRADA RED

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I look like I take myself so seriously.  I really don’t.  I have to explain how this post came about and you will see the humor.

I was going to Paris this month.  I decided it would be a perfect time to get pictures done with my husband, in front of the Eiffel Tower.  After researching, it became evident that I would need a red dress for the supposed photo opportunity, so I set out to have my own dress created. The dress is a wee bit different from my original design idea but I learned a lot!  Grace Abbott was the seamstress I worked with to create the gown.  I think next time, I will try to have an ultimate black dress made. That dress that makes anyone look good. One can dream.

I wasn’t counting on extreme wind and cold on the day we took time to actually do the photo session.  It was so cold and windy that you literally could barely hold your eyes open and when you did, freezing cold tears would fall out of them.  A see-thru red lace dress flapping in the wind was not going to work. Fortunately, I brought a back up. It was a 20 year old black dress that I keep around and let clients use for photo sessions.  But that’s another story and I’ll post the photos from that later….here we have the dress that I didn’t wear in Paris.  Instead, I wore her to our anniversary dinner here in Houston.

I wanted to share it on the blog, so here we are!  I am not sure what my new obsession is with red…I’ve always been a pink person.  I guess I’ve decided that red is a classic, fun, forever color pop. I recently invested in red shoes…which is hard to do!  It’s very hard to find a red shoe that is acceptable.  Red sneaker wedges, red stiletto nails, 5 million tubes of red lip stick and of course…this red Prada bag which I will use until I’m dead to justify the cost! I was lucky enough to purchase her in Paris as a souvenir. At least this is what I tell myself to help rationalize.

The red Gianni Bini heels are adorable!  The name is Valentina, and I’m really hoping to wear them here and there, they are super comfortable.

All of my home revamps are finally finished so a lot of my spare time will be used for MUA jobs on the side of my Day Job working for Johnny Was, but I will still make time for my blog!  Why? I have worked in fashion and makeup for years. I still do freelance work here and there.  I love photography. Art. I have opinions. Strong ones from what I’m told.  Blogging is a creative outlet so that I don’t feel compressed by having to blend in with society and grind. My blog is a platform for what I am doing in life and what I aspire to do more of.

-SDS

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