#SUMMERVIBES

Prada bag, Johnny Was embroidered jeans, Gianni Bini shoes

Prada Bag, Gucci glasses, Tiffany & Co bracelet, Mac Lipcolor, Jasper necklace, Johnny Was silk top

I had a very interesting week! I went to a fun event that some bloggers were speaking at, and I got to see some people who are so motivated to succeed, happy, and relentless in their pursuit of growing their businesses!
I had some takeaways from the experience. I realized that I do not have a specific audience in mind for my blog. I blog for me. It is something I do that keeps me on a path of intentional living. However, shouldn’t I have an audience as well? Who would she be if I were to describe her? I worked for a company one time, which decided to pinpoint their typical customer. For that company…their customer ended up being someone similar to Eva Longoria, but she had 1.5 kids and an SUV. If I had to do a mental sketch of my audience, who would that be?

1. She’d be my friend.
This is complicated because my friends age in range from 20 to 65. They do not look like me, or do anything that I do. What we have in common is perspective and relative
sanity.

2. She’d love animals.
People who do not love animals are typically self centered and they suck as people in general. So my followers must love animals.

3. She would have a measure of depth.
I find myself shying away from my totally ignorant friends because they have no meaningful perspective on, well…anything. It sounds mean but some people are just
not functioning at more than average capacity for comprehension and because of that they think I’m crazy and I think they are a waste of my time. If someone says things like,
“Oh, I do not discuss politics,” or “There are many different pathways to God”… then I have learned to shut up and run. Both of these statements are usually code for…”I am an idiot who doesn’t want to exert energy with intellectual thought process.”

4. She would enjoy fashion yet isn’t mesmerized by it.
While she enjoys the occasional handbag or accessory, she doesn’t charge her credit cards up to the max to get the newest acquisitions.
My girlfriend have common sense about these things. Balance and good decisions are everything. Nobody wants to end up homeless with Chanel bags in the trunk of their car. This reminds me of a day a few years back. I was parking and stepping into the bank, and the girl in front of me had on $200 jeans, but the hood of her car was tied down with a
rope that went around the front bumper. Priorities?

5. She does or does not have kids.
It doesn’t matter, because she is still her own person with or without. She maximizes her personal time and has dreams.

6. She loves makeup and anything beauty products even if she’s too scared to use them!
Again, everyone is not the same.

7. She is busy.
We can literally not speak for 6 months, but then when we do, it’s like only a day had passed since we last saw each other. She is busy and knows that I am as well and that’s
ok because she is well adjusted and doesn’t take it personal.

8. She could stand to lose an average of 10 pounds.
She is not perfect but it’s ok…we stand together in our imperfection.

9. She cooks.
And actually, if she doesn’t ever cook, I let her know that she’s an idiot.

So as you can see, I do not come out with a shiny Eva Longoria audience as my previous employer did. My person is the everyday, higher than common, driven, sensible, fun person. She is a mixed bag but a degree of substance is the theme. A lot of my friends are guys, actually. We discuss politics, religion, #Qanon, the Deep State, finances, their women, guns, health, food and the future. They do follow politics because, well… our futures depend on what is going on. All of those fun things that most women do not care to discuss. Those are the things I love.

As far as this blog goes, I am not here to appeal to the universe. I think I am here to prove to myself that i will stick with something that encircles everything that I am and if people like it then that’s great. I get bored easily so in the past I have a tendency to move on to the next project. This blog is something that I continue despite myself. I am not only posting outfits that I get a commission on your click and I am not copying anyone else’s style. The only thing that I am selling is eyelashes but you pretty much have to click on the Bosscat Beauty link to get exposed to those.

I learned a lot more by listening to people speak at the Glam Guide Event, but I do think the point that was brought up about Who Are You Speaking To was quite valid and a point to continue to consider.

YOU MAY HAVE MISSED….

Stephanie Sjoberg, Bosscat Beauty, lashes

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#HARAJUKU

Yokito Top, Gucci glasses, Tiffany bracelet, layered gold

gold jewelry, gold bling, layered necklaces

I learned a lot when deciding what to title this little post. It’s not really a specific look with an official style name. However, it is an Asian inspired Yokito blouse from Johnny Was… so for some reason, Harajuku Girl came to mind. From that I learned the following;

1. Harajuku is a district in Shibuya, Tokyo, Japan. Harajuku is the common name given to a geographic area spreading from Harajuku Station to Omotesando….
2. Harajuku has gained a reputation for being the center of alternative fashion such as decorer, gothic lolita, and punk. But in reality, it’s much less strange than you’d think!

Basically, the Harajuku girl alternative fashion is a rebellion against the expected status quo and I can get behind that. 🙂

Meanwhile, here I am back in Texas…constantly being told that I don’t fit in or look like regular people do. I guess that I’ve always had a weird, fun, I don’t give a shit type of streak that has never gone away. My brother claims I still have a Cyndi Lauper look ever since she popped on the scene back in the day.  I guess she was the original Harajuku girl if we were ever to trace it back.

When I get dressed quickly, the wildest things get worn together.  Another person might throw on a white t-shirt with gray sweat pants to run out the door, but I do not own those things. I guess that’s how fun and quirky looks get created.  I want to be cute, but I want to be comfortable, but I want to…never wear cotton…it’s just super common to me…yet I’m rushing, yet I then grab a nice pair of glasses and then it is all ok because they are a force field between me and the world.

Then there’s the gold thing.  My cross never comes off.  The pendant was a gift from my husband.  It was his father’s and if I lose it, I should just run away from home.  In an effort to not have to run away from home…I just wear it most every day. Plus, it has Jesus on it so there is that. The mini krugerrand coin was a find at a Pawn Shop last year. I believe in gold. I believe the dollar will fall and it’s amazing that it hasn’t done so already.  Whatever the new currency will be… it will be backed by gold. Period.  So gold is my thing for a lot of reasons.  I feel like the value of gold is clearly being held back, and once it can’t be held down anymore, gold will be better than cash.  Cash in the bank will take a huge haircut so gold is a hedge.

Basically, what I am saying is that gold is fashion but it’s so much more. I try not to be attached to things but I enjoy them while I have them.

During the visit from Hurricane Harvey a few weeks back, I heard that you only get to take one bag with you if you are rescued by boat. One night, in the middle of the night, it rained so hard nonstop…so I decided that we needed a plan.  I have two hands…there would be a dog in each one and everything else could go to hell for all I cared. Possessions are not everything and once you’re dead – they are nothing, so we can’t get too wrapped up.

We ended up fine with no flooding and we are very thankful.  Others were not so lucky.  The whole thing really makes you think about possessions and things and how much we spend as well as how it could all be gone tomorrow so we can’t invest everything in any one area.

That being said…nothing shown here is new! The really cool silk top is from Johnny Was last year, and I have only worn her a few times. the Calvin Klein blazer is previously shown, as are the shoes from Gianni Bini and the Tory Burch bag.

I’m super behind on posts and have a closet full of super cool things to share that I’ve gotten over the past year!

My Bosscat Beauty eyelash line is set to finally launch in October so I really want to continue with the blog, but also adding in videos and posts for Bosscat so stay tuned!

-SDS

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